The Real McCoy's

Lot.001 Denim



Although jeans used during WW2 were constructed with a cost efficient model in mind, it is often overlooked that the contractors were concerned with supplying a durable and quality product.

Despite the omission of rivets and other hardware, the denim fabrics was as thick and durable as was allowed under military restrictions. With consideration of this cost cutting production strategy, less fabric was employed for every pair produced, yielding a slimmer silhouette.

The durability and quality of these jeans was so high, serviceman would return back home to the US with them after the war.

The Real McCoy's denim takes things a step further with sanforized cloth that they have developed to be, essentially, the best denim fabric. They have over 10,000 pairs of vintage Levi's at their disposal. Coupled with a almost disturbing obsession with detail, this claim is not excessive.

The denim has an incredible fade with wear and tear and is something McCoy's are immensely proud about.

Shrink 1.5 inches in the leg
16.5 Oz Denim

Straight Fit
Red selvage sanforised denim
Rivets to the pockets
Goat skin patch
Made in Japan


Next working day service £6
Weekend priority service £15

USA and Canada
Express 2 day service £15

Express 1 to 2 day service £15
Economy 3 to 5 day service £10

Express 2 day service £25

Asia, Australasia and Rest of World
Express 2 to 3 day service £25

For more information please visit our Delivery Page

We offer a 14 day no hassle returns policy, whereby you can return your purchase for a refund or credit note. Please see our returns section for further details

For more information please visit our Returns Page.

The Real McCoy's is a brand like no other. To many the outdated features of vintage clothing have little significance in today's modern society, but this is exactly what influences the brand. American fashion of the 1940's and 1950's is a source of great inspiration; a young country unburdened by the restrictions of traditional customs, one that’s uninhibited, rational and innovative. 

Product Code: MP9147--INDIGO-31